Creating an Effective Linkedin Profile

LinkedIn is a powerful professional platform being the biggest business-to-business networking in the world. Having a LinkedIn profile helps one manage his professional brand, create opportunities, build a network, and track his professional milestones. Recruiters will spend just a few seconds to make a quick judgment about your profile, so always have the best visibility to let the recruiter know which bucket you want to get in.


The first step while creating a Linkedin Profile is to choose the right ‘profile picture.‘ A profile picture is a calling card on Linkedin.  So, one must ensure to have a recent professional photo as his profile picture on this platform. “LinkedIn is a professional site—it’s not a personal site like Facebook. That being said, make sure your LinkedIn profile picture portrays you in a professional manner. You probably won’t have the same profile image as you do on Facebook.”–Jamie Shanks.


The brain processes visuals faster, so ‘background photo‘ resembling your professional path plays a crucial part. Therefore, the background photo at the top of the profile page is the second visual element that will grab people’s attention and show a little more about what matters to you. 


Next is the ‘LinkedIn headline’; that is one of the visible sections of your profile. Ensure your profile has a targeted headline to make people look into it and appear in LinkedIn searches. The headline should be more than a job title that clearly states the career focus and includes keywords or buzzwords because this influences how you appear in search results. It should be specific to what the recruiters and hiring managers should look for, including the company name + keywords + zing factor.


|| Sample headlines:

    Dedicated to helping Phoenix-based small businesses with their taxes and bookkeeping

    Senior Audit and Compliance Manager at | 5+ Years in Auditing |

    Aspiring Chartered Accountant | Grad. Student at XYZ University |

    Seeking Financial Analyst opportunity ||


The next relevant section is the ‘Summary section‘ that briefly discusses who you are as a professional. One must not just use this section to list skills or job titles but instead communicate why those skills matter and the difference they can make to the prospective employer. It is the best way to portray your personality, thereby maintaining the decorum and professionalism. It is the most personal piece of content marketing, and it is worth the effort.


Merely creating a better profile as per steps above will not help; one has to grow its network. Synchronizing your profile with an email address book enables LinkedIn to suggest people you could connect with, which helps increase the network. One way to expand the network is to join groups by searching for the topics you are interested in. Networking is a professional journey together, the stronger your network is, the further you can go. A pro-tip to connect with others would be to write a persuasive message along with the connection request.


Linkedin being the most career-oriented platform mentioning the relevant skills from the list is one of the quickest of quick wins on LinkedIn. Listing your skills in the ‘Skills and Endorsement’ section will let the recruiters know what you are qualified to do, enhancing the chance of being contacted by the prospective employer. In this section, you can list your skills, and other LinkedIn users can endorse you for those skills i.e., the user confirms that you have that skill. One must ask his connections, colleagues to endorse their skills. 


Adding various certificates on Linkedin is an excellent way to showcase one’s knowledge and professional achievements to their networks. It also helps grow connections as LinkedIn recommends your profile to other users if you have things in common. LinkedIn also provides Certification Learning to enhance your skills.


Connecting or Following relevant influencers and your dream employers on LinkedIn helps in getting an informed opinion as per their area of expertise, thereby indirectly shaping your career path. You can then share with others that add value. Following various companies and creating a job alert can give updates about job openingsand recently posted jobs. Make yourself seen by commenting on news in the company’s activity stream, demonstrating one’s passion for what they do.


Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying, ‘Look at me!’― Bobby Darnell